Bloom Prenatal Wellness

Client
Fertility & pregnancy wellness coaching in Madison, WI

Intro to the brand
The goal for Abigail Hanna with Bloom was to create a brand that was beautiful, compassionate, and embodied. The name Bloom represents the unfolding of new life and vitality, and that was an important guide for the logo mark. As a holistic coach she wanted things to feel approachable, personal, and gentle, yet professional, clear, and dependable. The primary objective of the website was to connect with ideal clients and funnel them towards booking a consultation.

Project scope
Branding
Single-scroll web page
Business cards
Instagram templates
Guidebook design

exploration stage

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logo and word mark

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